WHERE PRINT MEETS MOTION (CASE STUDY)

THINKING OUTSIDE THE BOX ABOUT THE TRADITIONAL COVER LETTER


QUICK FACTS

  • 100% reply rate
  • Built using a Raspberry Pi, battery, LCD screen, USB stick, and some ingenuity
  • 3 month development cycle.

 

MY ROLE

The project idea and final deliverable, including the unboxing video was created by me over the course of 3 months. The process included concepting, prototyping, construction, QA and building each box. I also created a website for the video to scroll through.


CONTEXT

This is a passion project created to help my work stand out from the sea of other resumes. As design has transitioned from print to digital over the years, I’ve embraced new technologies and ways to make a users experience more exciting. This cover letter box allowed me to create a compelling experience and pushes beyond regular print submissions.

I challenged myself to create something that combined the digital with the physical, to make an impression and excite the recipient.

THE FINE DETAILS

The opportunity:
To create something from scratch that’s unique, and engaging to get a hiring manager’s attention. My ultimate goal for this project is to get my foot in the door at a like-minded company in the tech industry.

Understanding the user:
The target for this project was hiring managers and team members who are making an impact on the world at large technology companies. I anticipated that these individuals and companies would see value in the creativity and innovation of this project. I wanted the recipient to feel excitement, curiosity, and finally, delight.

Research:
I was impressed and inspired by Google’s Moto X print ad in Wired Magazine. The user could change the color of phone on the page by pushing tiny buttons. It was incredible. After hours of research I learned that I could combine a Raspberry Pi and a few other components together to make a screen that could turn on and play a video.

Designing the look and feel:
Once I decided on using the Raspberry Pi and the reality of the project started to come to life, there was no stopping these boxes! There was plenty of trial and error in the creation of the box and using the technology components. Beyond hardware and the UX, my personal branding was the right aesthetic and an obvious fit given my goal.

Analyzing and sharing metrics:

100% reply rate on all boxes sent.

The response has been overwhelmingly positive. One recipient even asked how to recharge the battery inside of the box so they could show more people the project!